First of all, what is an App? An App (short for Application) is a program that runs on a smartphone in the same way as installed software runs on your computer. It allows the user to carry out tasks they want or need to do whilst on the move using their smartphone. We’ve all heard the huge success stories of Apps like Angry Birds and used common Apps such as Ebay or Twitter but how can an App help your business, no matter what size it is? There are three main ways a smartphone App can be used to help: 1. Marketing As part of your marketing effort Apps can be very powerful. As Apps are only just becoming mainstream then the first companies to have an App in their sector can generate a